Craig Cox, the founder of WOAD International is currently based in Johannesburg, South Africa.

Craig was instrumental is writing the SAQUA (US ID 15096) two-day stress management course. He found the course to be overly complicated and long, so combined the best aspects of the course with his extensive learning and life experience to create this half day immediate intervention stress management program.

Through his varied life experience, he has identified a need for a simple, detailed course that empowers people to understand their stress and to be able to deal with it efficiently.

In 1990 he started an export business trading into in Africa, a uniquely stressful environment. Whilst traveling and working in Africa he underwent a four-year apprenticeship to become a qualified Traditional African Herbalist (Inyanga).